22May7 Reasons why you need a website for your small business

If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one?

The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.

Not convinced? We’ve collected seven of the biggest benefits your small business can receive from a website.

1. A website makes you look professional

84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.

Beyond that, having your own website lets you create a branded email address (e.g. john@yoursite.co.nz) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. In addition, some email marketing tools no longer allow users to send emails from personal addresses. This means that if you want to take advantage of the power of email marketing, you’ll need a business email account.

2. Your website can attract new customers through Google

You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself more visible on Google. Social media networks are indexed on Google, and social media posts can be found with the search engine, but a website gives you access to many more tools and strategies for Search Engine Optimisation (SEO). And SEO is the key to making your business appear on the front page of Google.

The phrase “search engine optimization” might be intimidating, but in practice, it’s fairly simple. You enter words and phrases related to your business into a keyword research tool, figure out which ones are getting the most traffic on Google, then build your content around those phrases. As a rule, each piece of content should be focused on a different keyword, so that as your list of content grows, your site is able to rank for more keywords. There are some excellent SEO plugins for WordPress that make it easy to do this, no previous training required.

3. You can clearly showcase your products and services

You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. Take a look at how King Gates, an Auckland gate manufacturer has accomplished this on their website:

You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location, like the Canadian restaurant Stormcrow Manor.

Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers. For example, if you run a restaurant, you might want to mark any items on your menu that are gluten-free so people with Celiac or other conditions that make gluten dangerous know they can eat in your establishment.

4. You can display your best reviews and testimonials prominently on your website

Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials, like this review on the website of the streetlight and column company GESS:

If your business has appeared in articles from newspapers or popular local blogs, you can also feature those.

Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews.

5. A website can encourage customers to contact you

A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page.

King Gates, has placed phone number and email address above the header:

Modern website builders (more on those in a bit) also make it easy to create a contact form, which can protect your business email from spam.

6. You can integrate your website with Google Maps so people can find you more easily

A website lets you embed maps directly into your content. Some businesses, like Holland Landscaping, have a map embedded directly onto their contact page:

An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.

7. A website ensures your success over the long term

The latest data shows that there are now more than 5.18 billion individuals using the internet, equating to 64.6 percent of the world’s population using the Internet. There were 4.99 million internet users in New Zealand at the start of 2023 when internet penetration stood at 95.9 percent

Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.

So to stay competitive in this increasingly digital world, your business needs to get online.

You can get all of these benefits without spending a fortune

Building a website isn’t just easier than it used to be; it’s also more affordable. If you’re serious about your business and establishing your online presence we can build you a custom website for under $2500.

WordPress, which again is the most popular way to build a website, is 100% free for the core software. If you add a free WordPress theme like Neve or Hestia and cheap website hosting, you can be up and running at a very low cost.

Learn more about how much a website costs.

So, do I need a website for my business? The final verdict

Hopefully, by now you’ve realised that the question isn’t “Do I need a website for my business”, but “Can I afford to not have a website in the digital era”. And the answer, if you want to continue thriving in the long term, is no. More and more, even staying afloat without a business website is impossible. Your customers are online, your competitors are online, and if you’re not there to intervene, your competitors and your customers will connect, leaving you in the lurch.

If you’re ready to get started, contact us for a great website for your business, or our simple, step-by-step tutorial on how to make a website with WordPress. Again, WordPress is the most popular way to build a website – it powers over one-third of all the websites on the Internet. It’s also affordable and accessible to non-technical users, which is a big part of why it’s so popular.