1FebElements for website design banner

Every New Zealand business needs a web design that reflects who they are and provides value.

Whether you’re launching a new website or redesigning your current one, knowing what to include is vital. We’ve put together a list of what we believe every business should consider.

1. Define your website goals and purposes

When building a website it’s tempting to skip straight to the fun parts like designing your homepage.

However, fancy features and designs shouldn’t be your first priority when it comes to your new website. There’s a lot more important things to get straightened out first—like the goals and purposes of your website.
Great website goals are driven by purpose, they’re more than just looking good. What’s the purpose of your site? What information do you want visitors to know and what’s the number one action you want them to take?

Here are three common website goals for most businesses:

  • Lead generation

Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale.
Sending off newsletters, promotions, invitations to webinars, and other marketing materials are ways to connect with customers.
A business website needs a call to action to generate new leads by gathering email addresses from their visitors. Email addresses are gathered by taking visitors through a series of steps that brings them to a contact form or by placing a simple signup form in a key place in the web layout.

Your business website needs to integrate lead generation

  • Brand awareness

Your website amplifies your business’s voice and identity. It highlights the value of your services and products. It tells your story. And it shows how your business differs from competitors.
Your website should include images, logos, writing, and a design aesthetic that reflect your brand’s identity and leave people with a strong impression about who the business is.
Quality hero images and videos a way to emphasise your brand’s identity and to draw people into a website

  • Customer support

Being on hold for customer service, no matter how catchy the music, can be a real test of patience. Visitor/ potential customers want to find the information they need, when they want it, in the least amount of time possible. And if they don’t have to speak to another person, the better.

A business website should include contact information and resources like tutorials, guides, videos, articles, and other content to help customers out in understanding a product or service. It should give them the resources they need and spare them from having to call up a business.

A business website shouldn’t be just a long scroll of shallow marketing language. Providing help and guidance gives depth and helps boost customer confidence in a brand.

2. Follow structure and organisation

The structure helps users to navigate your site and find the information that they are looking for.

Your website’s structure is how the different pages on your site are linked with each other. It is how the information on your site is organised and presented. Good website structure facilitates easy navigation for both users and crawlers which improves the SEO ranking of your website in search engines.

Information architecture and navigation need to be laid out in a logical way.

The pathways through the web pages and content of a business website need to be designed so that visitors don’t miss any of the important sections or CTAs. Anything that’s essential shouldn’t be buried in the design.

Navigation should follow repeatable patterns and have a sense of uniformity. Each option should be obvious about where it’s leading. There shouldn’t be anything incongruent disrupting a user’s flow.

The writing that makes up each page should also have a sense of cohesion. Each idea needs to lead to the next. Every concept should build upon what’s come before it, leaving no gaps and providing an overall understanding about a business and what they sell.

An effective site structure improves usability and user experience which makes web structure and organisation an important step in the web design process.

3. Have a distinct user experience

With so much going into a company website, it’s easy to lose sight of the user experience (UX). But without UX, a web design may as well be a blank expanse of text.

UX breathes personality into a design and combines important elements like the colour palette, typography, and visuals to bring a design to life. It’s what takes what would otherwise be a boring arrangement of texts and images and transforms them into a design that makes you feel something.

The following design principles should guide the creation of the UX of an effective website:

  • Simplicity over complexity
  • Order over chaos
  • Usability over technicality
  • Optimised for mobile devices
4. Keep it updated with dynamic content

You should not give the impression that your website has been abandoned.

  • Updating landing pages with promotions depending on the season,
  • Feature your latest products
  • Keep an active blog.
  • Add new videos and updated images are a must

Keep your website engaging with new and high quality content that people will want to return to again and again to check out.
Ecommerce websites are especially easy to keep fresh by highlighting featured products or specially priced items at the top.

Dynamic content like having a blog may also improve your organic search rankings. And it shows that a business is still active.
Using a content management system (CMS) like WordPress will give you the ability to edit, update, and change any content you need with ease.

5. Provide ways to get in contact

Website visitors should have an easy way of finding out how to contact a business on their website. Include multiple ways to reach a business. This can be done with a customer contact form.

Information like the phone number and an email address should be in an obvious place in the layout.

Social media blocks containing Facebook, Instagram, or other profiles are another way to gain followers and interact with people who may have questions or want to engage further.

A business website shouldn’t have any barriers to visitors finding important information. You should give your audience multiple ways to engage with your business.

Conclusion

When designing your website keep in mind how every piece will function and come together in helping you succeed. Practical information, visuals, interaction, navigation, and brand identity all come together in creating an effective website.

Visitors scrolling through your website pages are taken on a journey. At the end they should have the reasons they need to become customers or clients.

At the beginning of the year 2023, most companies in New Zealand start looking for ways to improve their business. Many of them will be looking to improve their digital presence. Having a good web designer makes all the difference.

With creative Cabin, you will have a fully customisable website that is an ideal tool to creatively showcase your business, blog or eCommerce store the way you want. We are focused in goal tracking, optimisation and continuous improvement of our clients digital footprint.

Let us work together.

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