Small businesses hold a distinct advantage over larger corporations due to their intimate knowledge of the community and its cultural nuances Unfortunately, statistics reveal that a staggering 70% of small businesses fail to survive beyond a decade. As a marketing agency, we are determined to ensure that you do not become a part of this alarming statistic.

To help your local business thrive for generations to come, we have curated a comprehensive list of invaluable tips.

Despite our expertise in digital marketing, we have provided valuable tips to boost both both your website and foot traffic.

How to succeed online

Crafting a well-executed online strategy can be an incredibly cost-effective method for expanding the reach of local businesses and maintaining a strong presence in the minds of their customers. Below, you will find a compilation of content strategies that you can begin implementing today to kickstart your growth.

  1. Build a professional and visually stunning website for your business or consider the option of having it expertly designed. Weigh the advantages and disadvantages of each choice to make the best decision for your brand.
  2. Create a blog – This is often the first way a potential customer comes into contact with your company and opens the door to work with them further.
  3. Create a video –   Use the power of video to generate brand awareness and drive sales. Showcasing your business, premises, team, and products through captivating visuals will leave a lasting impression on potential customers.

After launching your website and creating compelling content, it’s essential to begin sharing your content and driving potential customers to your website.

How to increase website traffic
  1. Make use of Google with a focus on local SEO
  • Claim and optimise your Google My Business listing: Create a detailed and accurate profile for your business on Google My Business. Provide all the necessary information such as your business name, address, phone number, website, and operating hours. This will help potential customers find you easily when they search for businesses in your area.
  • Encourage customer reviews: Positive reviews can greatly impact your Google search rankings and attract more customers. Encourage your satisfied customers to leave reviews on your Google My Business listing. Respond to these reviews, both positive and negative, to show that you value customer feedback and are committed to providing excellent service.
  • Optimise your website for local searches: Include your location-specific keywords in your website content and meta tags. This will help Google understand that your business is relevant to local searches. Additionally, create location-specific landing pages if you have multiple business locations to further target local customers.

2. Make use of Social Media starting with Facebook

  • Create a Facebook business page: Set up a professional and visually appealing business page on Facebook. Include all the necessary information such as your business name, address, phone number, website, and operating hours. This will make it easier for potential customers to find and connect with your business.
  • Engage with your audience: Regularly post engaging and relevant content on your Facebook page to keep your audience interested and involved. This can include updates about your products or services, behind-the-scenes glimpses of your business, customer testimonials, and promotions or discounts.
  • Collaborate with influencers: Identify local influencers or bloggers who have a significant following in your target market. Partner with them to promote your business on their Facebook pages or through sponsored posts. This can help you tap into their audience and gain credibility and trust among potential customers.
  • Identify relevant Facebook groups: Start by researching and identifying Facebook groups that are relevant to your industry or target audience. Look for groups with a large and engaged membership base, as well as groups that allow promotion or advertising.
  • Join and participate in groups: Once you have identified relevant groups, join them and start participating in discussions. Be active and engage with other members by commenting on posts, answering questions, and providing valuable insights. This will help you establish yourself as a knowledgeable and trusted member of the community.
  • Share valuable content: When promoting your business on Facebook groups, it’s important to provide value to the members. Share informative and relevant content that is helpful to the group’s audience.
  • Utilise Facebook Ads: Take advantage of Facebook’s powerful advertising platform to target your ideal customers. Create targeted ads based on demographics, interests, and behaviours to reach the right audience. Experiment with different ad formats, such as image ads, video ads, or carousel ads, to see what resonates best with your audience.

3. Use Email Marketing

How to drive foot traffic

Many local businesses heavily rely on foot traffic to sustain their operations. This is particularly true for both the quaint towns of New Zealand, where the population is small and our bustling tourist destinations, where the customer base is constantly changing. In order to thrive in such environments, it is crucial for these businesses to stand out and capture the attention of passersby.

Allow me to share some invaluable tips to drive more foot traffic to your business’s doorstep.

  1. Collaborate with other local businesses: Partner with complementary businesses in your area to cross-promote each other. This can include hosting joint events, offering joint discounts or promotions, or displaying each other’s marketing materials in your respective locations. By leveraging the customer base of other local businesses, you can increase your chances of attracting foot traffic to your store.
  2. Put up flags that describe what your business does to catch people’s attention
  3. Use eye-catching signage outside your business to attract the attention of passersby. Consider using banners, A-frame signs, or window displays to highlight special offers, promotions, or new products. Make sure your signage is clear, visually appealing, and easily visible from the street.
  4. Offer in-store promotions: Entice customers to visit your physical location by offering exclusive in-store promotions or discounts. This can include limited-time offers, loyalty programs, or special events. Advertise these promotions through your online channels, social media, and email marketing to drive foot traffic to your store

Some local ideas to grow your business within the community

Business is a big part of every community and getting involved with local events can be a great way to build relationships with people and stay at the top of their mind. Here are a few ways to get your business involved with your community.

  1. Team up with other local businesses who share common customers
  2. Join a local group like the Auckland Chamber of Commerce
  3. Give back to the community by donating to local charities
  4. Work with local influencers, news stations, & content creators
  5. Host events, happy hours, & experiences
  6. Attend events & trade shows and think about setting up a stall