5JulOutsourcing your social media blog image

Social media marketing is one of the best ways to advertise your business. While it is a great way to reach potential customers, it also takes a lot of time and effort to get the results you want. This may lead your company to consider outsourcing.

As your business scales, it is definitely worthwhile for you to consider getting an agency to help you with your different social media profiles and responsibilities.

Today, social media marketing is a widespread practice. While it simply involves using social media platforms to market a business online each social platform requires expertise to achieve success.

When should you outsource your social media?

If you are not able to meet these 4 broad requirements for success on social media you should consider working with an agency:

  • Frequency 
  • Quality
  • Quantity
  • Consistency

There are many reasons that outsourcing your social media campaigns can help your business. If any of the following statements are true you may want to consider working with an agency.

You don’t have the time to commit to a social media campaign

Social media marketing is a time commitment. In order to see results, your business needs to allocate enough time for several tasks, including planning, customer engagement, content creation, and analysis.

Without all of these steps, your social media marketing can fall flat, and the time you put in can easily be wasted.

How much time you spend marketing your business on social media is dependent on how many platforms you are marketing on.

Social media marketing isn’t a priority

If you want the most from your social media marketing, it should be a priority for your business.

You should aim to post on nearly all of your social media accounts daily, and if that isn’t a part of your current schedule, social media might not be high enough on your priority list.

There is also an art to what time of day you post on social media. If you don’t have a clear strategy, it’s likely that you aren’t posting at optimal times for engagement – and rather at the optimal time for your schedule.

If you find it difficult to create enough content and managing each of your social media accounts.

You Aren’t Exactly Social Media Savvy

Social media marketing needs to come across in an organic manner. Posts should speak to your audience and hit all the right points without coming off as though they’ve been planned. Digital marketing specialists  know how to accomplish this, whereas casual users may not.

The Variety of Social Media Platforms Overwhelms You

Do you feel like there are new social media platforms all the time? Well, you aren’t wrong. While Facebook and YouTube remain at the top of the pack newer platforms are steadily rising.

  • Which platforms do you need business pages for? 
  • Which should you be managing, and which are unnecessary? 
  • How do you use each of them?
  • What are the best practices vary each platform?
You Don’t Have All the Right Tools for the Job

You have a computer, phone, or tablet, what else do you need? Actually there are many more tools you can use to manage social media accounts. 

  • Tools that can schedule posts and identify trends. 
  • Cameras and lighting.
  • Editing, and design software
Writing and Design Just Isn’t Your Strength

Social media posts require quality writing and design. Creating the perfect social media posts can be challenging. If writing and design are not your major strength, seek out a social media manager who is experienced at crafting online content. 

There Is Never Enough Time

Running a business is a time-intensive endeavour. Even if your business is small, it requires numerous tasks every day just to remain up and running.  For small business owners, two things are always in short supply: time and money. This often puts entrepreneurs in a position to make some tough decisions. For example, is it worth it to spend money on a social media manager if it frees up your time and results in excellent social media strategy?

Dividing your time between those vital tasks and social media management may be asking too much of yourself. When social media marketing is done correctly, it’s essentially a full-time job. 

On Facebook alone, businesses should share posts almost every day, not including live Facebook ads and with every platform your business has a profile that increases the social media workload.

Social media isn’t just about scheduling posts but also includes:

  • Tracking your brand mentions on social media.
  • Monitoring the conversations that are happening.
  • Trying new growth tactics
  • Responding to any inquiries.

And all of this needs to happen 24/7/365. Social media isn’t a once off strategy but requires continual optimisation.

Conclusion

Ultimately, results are what matter most. 

You may be social media savvy,  own the right tools, excel at design and writing, and have enough time —but if your pages aren’t seeing the right levels of engagement, you aren’t getting the results you need to be successful at social media marketing. Rather than struggling with this it may be time to hand it over to a marketing agency. WIth their skills and proven strategies, they can boost engagement levels and achieve the results you’re aiming for.

Creative Cabin with our team of social media experts can create custom social campaigns for your business. We can make social media marketing work for you and your company.

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