Who doesn’t dream about expanding their Facebook ad spend? Increasing your investment in ads is a thrilling step forward. It highlights progress, potential, and drive. However, scaling up must be approached strategically to ensure it yields the desired improvement in performance.

It’s important to be mindful of the risks associated with scaling too rapidly.

So here are four ways to increase your ad spend effectively:

Focus on what’s already working.

Take the time to review your campaigns and pinpoint the top performers. Is there a specific advertisement that is generating exceptional conversions? Or maybe a particular audience segment that is converting exceptionally well? These are the valuable assets that deserve more investment. Allocate additional budget to these areas to further amplify their success.

Eliminate what isn’t effective.

Identify the campaigns that are underperforming, whether it’s a poorly performing advertisement or an audience that isn’t converting. By removing these elements, you will have more budget available to allocate towards more productive areas, allowing you to optimise your results and drive better performance.

Allocate a portion of your budget to tests.

The more you invest in Facebook ads, the more imperative it becomes to ensure proper testing. By setting aside resources specifically for testing new creatives, you can effectively optimise your results and drive improved performance.

Avoid increasing your spending by more than 15% at once.

A sudden surge in spending can disrupt Facebook’s learning process and lead to unpredictable changes in performance. Instead, gradually increase your ad spend by no more than 15% at a time to maintain stability and optimise your results.

So, what’s the key takeaway here? Scaling up your Facebook ad spend is about more than just increasing your budget. It’s about maximising the returns on your investment and achieving optimal results. And the ultimate rule to remember? Focus on what’s working and eliminate what’s not.

So go ahead and scale up with confidence, and may your journey be filled with success!